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Publish date: 8 August 2025
Fresh data from the Lake Tyrrell digital kiosk, installed in early June, reveals active visitor engagement throughout June 2025 - a time that traditionally sees a lull in regional tourism.
Sea Lake’s glowing silo art has done more than brighten up the night sky.
With around 260 interactions recorded and up to 68 unique users per week, the kiosk's analytics offer a clear indicator that Sea Lake’s investment in art, storytelling and nighttime experiences is paying off.
While a kiosk was originally included in the scope of the Lake Tyrrell Tourism Infrastructure Project, it wasn’t able to be delivered at the time due to funding constraints.
The vision was finally brought to life through a $480,000 grant from the Victorian Government’s Visitor Servicing Fund, secured by Grampians Wimmera Mallee Tourism to deliver three off-grid digital kiosks across the region.
Buloke Shire Council was fortunate to be one of the three recipients, with the Lake Tyrrell kiosk now playing a key role in supporting visitor servicing and capturing tourism data.
The interactive touchscreen kiosk at the Lake Tyrrell viewing area serves as a 24/7 digital visitor hub. It provides real-time information on local attractions, accommodation, dining, and cultural experiences, while also capturing valuable data on visitor interests to inform future tourism planning.
In June, over 25% of users searched for Lake Tyrrell, while 21% explored Sea Lake Silo Art tours, highlighting growing interest in the area’s blend of natural beauty and cultural storytelling. Other frequently accessed topics included the Sea Lake Hotel and Motel, the Art Trail, cafés, and the Rodeo Photo Exhibition.
“These numbers are especially encouraging in our quieter season,” said Mayor Cr Alan Getley.
“The kiosk is not just a digital guide—it’s a window into what visitors want, and it's showing us that the Silo Art Illumination is helping attract and retain visitors even in the cooler months.”
The Sea Lake Silo Art Illumination, combined with strategic infrastructure like the kiosk, is extending visitation beyond the peak season and generating new opportunities for local businesses.
Photo 1: Side view of Lake Tyrell Digital Kiosk
Photo 2: Front view of Lake Tyrrell Digital Kiosk
For further information contact 1300 520 520 or media@buloke.vic.gov.au