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Publish date: 30 July 2025
Sea Lake’s Visitor Information Hub is now entering a period of transition, with future options being explored after Lake Tyrrell Salt Company Pty Ltd advised Buloke Shire Council on 21 July 2025 that it would end its lease of the Horace Street property early.
Since 2021, the Hub, operated by the company as part of its promotion efforts, has played a central role in growing Sea Lake's prominence as a must-visit destination.
More than just a welcome point, it has served as a wayfinding hub, connecting visitors with local stories, art, culture, businesses and the awe-inspiring experience of Lake Tyrrell.
“Julie Pringle’s vision, Advanced Sea Lake Inc and the broader community's belief in this place has helped turn Lake Tyrrell into a global tourism destination,” said Mayor Cr Alan Getley.
"There is a strong commitment to see it continue to evolve and Sea Lake has proven what’s possible when passion, place and community come together."
Since receiving the notice, Council has held meetings with members of Advance Sea Lake Inc. and local businesses and community to support a positive transition and ensure continuity for tourists and businesses.
Council will continue to provide the hub as a meeting space for Advance Sea Lake Inc. within the site, as required, until a future for the site is determined Advance Sea Lake Inc. and local businesses have committed to sharing brochures and tourism information across multiple outlets in the interim.
Alternative uses for the DEECA-owned site are currently under review and will be presented to Councillors for consideration.
Council is also meeting with Grampians Wimmera Mallee Tourism to explore additional regional support during the transition.
For further information contact 1300 520 520 or media@buloke.vic.gov.au